Pros:
-Good Graphics
-Customization looks more varied than Champions Online (for your car too).
-Design your own symbols and designs for your car.
-Sandboxy with content based on other players (Bad Players rob banks, Good players stop them)
-Crafting seems important and valuable (create music as well)
-Grand Theft Auto in a MMO format
-No levels? (almost strictly skill based action type game)
-Grind money for items?
-Driving combat looks fun as hell
-Releasing soon?
-In game radio from your custom playlists (from music radio websites) that others can hear you blasting in your car.
-Business model appears to be the players are the content.
Cons:
-Combat looks iffy
-100 people per instance (10,000 per server?)
-Never heard of realtime worlds devs
-No monthly fee (microtransactions?)
-More like console action than actual MMORPG.
Videos:
-Character Customization -
http://www.youtube.com/watch?v=icR3LtEMvZI-Gameplay -
http://www.youtube.com/watch?v=it_O7JSsIEM and
http://www.youtube.com/watch?v=BLLi37y6e14&feature=related-Car Customization -
http://www.apb.com/2009/08/06/apb-podcast-episode-8-spoiler-alert/-Music Editor -
http://www.apb.com/2010/01/26/apb-podcast-episode-16-the-music-editor/-Trailer -
http://www.youtube.com/watch?v=jNGuR8SO9xk&feature=related